The discovery call went great so you’re excited.

The prospect has clear pains.

The plan is to have you email over some baseline pricing and then to set up a trial next week..

You follow through with the perfectly crafted email.

You call on Monday to set the trial up.

No answer so you leave an upbeat voicemail.

2 days go by and no response.

You call again and no answer.

You shoot over an email asking to set up the trial and next steps.

You see they open it but still no response.

You start to get nervous.

Fast forward over the next several weeks and you try all the “LinkedIn hacks” you read about to no avail.

You start sweating bullets as your blood pressure rises as you approach EOQ.

You’re trying to figure out what happened.

You pull up the Gong call recording and play it back.

You realize something as you start playing it back:

The first half of the call was flowing nicely until you made some subtle errors.

The errors caused your prospect to tense up.

They didn’t seem like much but added up to a resistant prospect..

Which is probably exactly why they have now ghosted you..

The truth is that this happens all the time.

We as salespeople may have behaviors that increase sales resistance and as a result can cost ourselves the opportunity.

I put together a free training on 12 of the most common sales behaviors I’ve seen that lead to a resistance prospect.

Check it out below and start closing more TODAY.