Most people think building rapport is asking questions like:

"So...how's the weather out there?"
"So you must be a Cubs fan, right?"
"You got kids? Me too! How old are yours?"

This is what I call "shallow rapport."

It's small talk.

It's what the average reps do....

Then there's DEEP rapport.

This is what the top 1% do.

As a result, trust and rapport builds must faster so deals close faster.

Like in this image here.
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(Sorry for the terrible handwriting but that's "Sales Cycle (length)" on the bottom and "Rapport or Trust" on the left. Hint: you want to be the "blue" line.)

I just recorded a full masterclass on this sharing 5 specific strategies that most are NOT doing that will help you build killer rapport that converts.

​Check it out here.