You don't need to be a product knowledge expert to sell more.
You need to be a master at building trust quickly.
That's..
✅ Knowing your ICP inside and out.
✅ Internalizing their psychographics.
✅ Being able to articulate at every part of the process
The DEEPER you can build trust...
The more OPEN they are to actually getting sold.
I explain in this short clip with Jason Bay 👆🏼
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