"What's a recent purchase you made for your business? And how did you go about deciding?"

I got asked that recently by, Luigi Prestinenzi.


And it made me think:

What was the process?

What was my decision criteria?

Who did I involve in the process?

Did the AE influence my decision?

How did they influence my decision?

Etc.


As I responded from a Buyer's perspective..

AKA a decision-maker's perspective...

It became clear how I buy was very different than the sales process being run on me.

And as a result, one AE had a Closed-Won deal while the others lost it.

I share all the insights on my interview on the How to Sell Podcast.

I also shared:

- How my $9.95 side hustle grew to my main hustle

- Building a lifestyle business

- Social selling strategies

- And more

Check it out here and enjoy.