🙈 If you buy purely off price..

❌ Your PROSPECTS will buy purely off price.

🙈 If you're indecisive..

❌ Your PROSPECTS will be indecisive.

🙈 If you personally wouldn't buy your own product/service..

❌ Your PROSPECTS won't buy either.

We sell how we buy.

Doing the opposite creates too much internal friction.

And it comes through in how we talk...

How we carry ourselves...

How we ask questions...

How we ask for the biz...

EVERYTHING.

If we want to attract better buyers..

We need to BECOME better buyers ourselves first.